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Tripadvisor News

Tripadvisor is a travel website that provides reviews, ratings, recommendations, and bookings for various travel-related products and services, such as hotels, attractions, flights, and vacation rentals.

Tripadvisor offers a variety of services to travelers and businesses, such as:

Reviews and ratings: Tripadvisor allows users to share their opinions, experiences, and photos of various travel-related products and services, such as hotels, restaurants, attractions, etc. Users can also rate these products and services on a scale of 1 to 5.
Comparison and booking: Tripadvisor enables users to search for and compare prices, availability, and features of various travel-related products and services offered by third-party providers. Users can also book or reserve these products and services directly through Tripadvisor or its partners.
Trip planning: Tripadvisor helps users to plan their trips by providing recommendations, suggestions, guides, maps, forums, etc. Users can also create their own trip itineraries or browse through other users’ trips.

Tripadvisor brands include: Viator, Flipkey, Cruise Critic, Bókun, SeatGuru, and other smaller niche sites.

Media and PR

TripAdvisor’s Kaufer says it’s “business as usual” despite major movements in the industry

Reading between the lines, Kaufer is saying that TripAdvisor will continue to be a great source of leads for travel advertisers despite Priceline's pending acquisition of Kayak, and that TripAdvisor's scale makes competitors interesting, but a relative non-issue.

TripAdvisor’s Kaufer says it’s “business as usual” despite major movements in the industry

Hotels

Hotel market research company says 40% of hotel user reviews are bogus

Users are pleased enough by the quality of information they get on TripAdvisor and other user-generated content sites that they're fine with the notion that some reviews are bogus.

SkiftX

British travelers almost completely agree that there’s “no point” learning local languages

The changing face of tourism means that Mandarin and Portuguese could join English in the next few decades as the lingua franca of the international traveler.

Hotels

Who looks at 150 sites before booking a hotel? About 5 percent of travelers, study says

User-generated reviews are beginning to pay a significantly larger role in travelers’ decision processes, but hotels can still participate in the conversation by replying to positive and negative reviews.

Hotels

TripAdvisor’s Kaufer still loves flash sales and will take inspiration from Wanderfly

TripAdvisor claims it gives its subsidiaries the freedom to operate independently, but how it works in reality may be a somewhat different story.

Hotels

User reviews impact bookings for economy hotels more than their luxury counterparts

Hotels in the economy segment have more at risk on user review sites, but would be wise to leverage the information found on the sites to address specific failures.

Media and PR

Gogobot spawned social travel and conquered it, according to Gogobot

Gogobot has attracted a lot of funding and appears to have some staying power, but when was the last time you or your neighbor used a social trip-planning service to plan a trip? Unitl Gogobot can really walk the walk, a dose of modesty might be in order.

Online Travel

How are online travel stocks faring the day after Priceline-Kayak deal announcement?

The reaction has been muted, for most part, as industry players and analysts wait to see how the Priceline-Kayak deal plays out.

Skift Originals

TripAdvisor on Facebook: Not sure how much friendship is worth

Kaufer's comments about TripAdvisor's wait-and-see attitude about Facebook should give pause to other travel brands throwing so much money into their Facebook efforts.

Online Travel

Tripadvisor’s Q3 income up 12 percent as international revenues grow fast

International is the big growth market for Tripadvisor as U.S. and UK matures, and its revenue numbers and growth shows that.