Articles tagged “tripadvisor plus”

Online Travel

Spain’s eDreams Odigeo Doubles Subscribers to 2 Million in 6 Months

Well, looky here. It isn't just short-term rentals and digital nomads "reinventing travel." eDreams Odigeo claimed a piece of that boast as it projected turning travel's business model upside down and having more than seven million members in its Prime subscription program by mid-2025.

Spain’s eDreams Odigeo Doubles Subscribers to 2 Million in 6 Months

Online Travel

A Top Exec for Tripadvisor’s Beleaguered Subscription Business Forced Out

The dominos are falling over the dashed hopes for Tripadvisor Plus. Chalk up CEO Kaufer and Chief Marketing Officer Lindsay Nelson as among the casualties with potentially more to come.

A Top Exec for Tripadvisor’s Beleaguered Subscription Business Forced Out

Online Travel

What Will Tripadvisor Look for In Its Next CEO?

If the revamped Tripadvisor Plus turns out to be a flop — and it very well could be — don't put all of the blame on CEO Steve Kaufer. The board of the Liberty Tripadvisor-controlled company went along with the plan, despite obvious rate parity issues, every step of the way. Kaufer's successor will inherit the challenges.

What Will Tripadvisor Look for In Its Next CEO?

Online Travel

Tripadvisor CEO Steve Kaufer to Leave Post in 2022, Search Is On for Successor

Steve Kaufer had a great run at Tripadvisor, transforming a company with a small office over a pizza shop in Massachusetts 20 years ago into a global, household-name brand. The issue for Tripadvisor isn't necessarily who will replace Kaufer, but what innovations will it take to revive the company.

Tripadvisor CEO Steve Kaufer to Leave Post in 2022, Search Is On for Successor

Online Travel

Full Video: Tripadvisor CEO Stephen Kaufer at Skift Global Forum 2021

Many observers will be watching the trajectory of Tripadvisor Plus in 2022. In the video, Tripadvisor's Steve Kaufer details his thinking behind the strategy changes.

Full Video: Tripadvisor CEO Stephen Kaufer at Skift Global Forum 2021

Online Travel

Tripadvisor CEO Defends Subscription Service Changes That Rattled Investors

Tripadvisor CEO Stephen Kaufer acknowledged that hotels objected to the discounted rates being advertised on the Plus program, but said the change to a points-based wallet will be a hit with consumers. Wall Street wasn't too sure, wiping out $374 million in the day after the news broke.

Tripadvisor CEO Defends Subscription Service Changes That Rattled Investors

Online Travel

Tripadvisor Forced by Hotel Chains to Reverse Course on Subscriptions to Cash-Back Model

We said all along that major hotel chain buy-in would go a long way toward determining the trajectory of Tripadvisor Plus. Now it appears that big hotel brands may participate, but the subscription program is scaled back and much less compelling.

Tripadvisor Forced by Hotel Chains to Reverse Course on Subscriptions to Cash-Back Model

Online Travel

Spain’s eDreams Odigeo Claims to Spend Nothing to Market Its Booming Subscription Plan

Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon.

Spain’s eDreams Odigeo Claims to Spend Nothing to Market Its Booming Subscription Plan

Airlines

Hilton Grand Vacations’ Timeshare Test and 9 Other Top Travel Stories This Week

In Skift’s top stories this week, United sees a potential full recovery in 2022, Kayak launches Kayak for Business, and Canada reopens its borders for fully vaccinated U.S. travelers.

Hilton Grand Vacations’ Timeshare Test and 9 Other Top Travel Stories This Week

Online Travel

Tripadvisor Plus Creates Less Friction and Lower Costs for Hotels

Adding channel managers to bypass global distribution systems Amadeus and Sabre isn't a super-duper game-changer for Tripadvisor Plus, but less friction and lower fees can lead to greater traction.

Tripadvisor Plus Creates Less Friction and Lower Costs for Hotels