We're not giving away all the good stuff. You still need to read the entire thing.
TripAdvisor can be a hotel brand's best friend, especially when it comes to search, suggests this new report from L2.
TripAdvisor, Expedia, and other big booking brands will never have the buzz that Airbnb commands, but they do have the consumers. Whether or not they can get them interested in their urban products is another matter.
Big attractions that rest on their laurels can quickly become tired cliches that future travelers drop from their bucket lists.