Articles tagged “travel search”

Google to Congress: We’re Not a Travel Monopoly

Google to Congress: We’re Not a Travel Monopoly

Dennis Schaal, Skift

Travelers indeed shop all over the place when they are doing trip-planning. But to downplay Google's dominant role, as an exec did Tuesday, when travel brands are spending billions of dollars annually with the search engine-turned-travel-product operator, is disingenuous.

6 months ago

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How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem

How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem

MediaAlpha + Skift

Travel comparison advertising, which typically operates in an opaque marketplace, is all too often inefficient for travel publishers and advertisers. Bringing real-time, transparent bidding into the fold can help solve for this.

1 year ago

Airlines Can Profit from Being Smart, But Being Smarter Can Help Them Own the Journey

Airlines Can Profit from Being Smart, But Being Smarter Can Help Them Own the Journey

Marisa Garcia, Skift

Whether it’s airlines which capitalise on artificial intelligence capabilities, or another sector of the travel industry, smart queries and solutions-oriented replies are the next logical step for the future of everything.

4 years ago