Articles tagged “travel media”

What Local News Tells Us About Overtourism: New Skift Research

What Local News Tells Us About Overtourism: New Skift Research

Seth Borko, Skift Research

Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism.

1 month ago

What Locals Feel About Overtourism: A Skift Research Report

What Locals Feel About Overtourism: A Skift Research Report

Seth Borko, Skift Research

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

1 month ago

The Long, Sad Collapse of USA Today Travel

The Long, Sad Collapse of USA Today Travel

Andrew Sheivachman, Skift

That's the final nail in the coffin, but USA Today has been building that coffin since 2010.

3 months ago

The New York Times Misfires With 52 Places to Go List

The New York Times Misfires With 52 Places to Go List

Andrew Sheivachman, Skift

Nobody wins from The New York Times making a spectacle out of people's dreams and then recommending a trite list of places to visit. The prominence of destination lists also speaks to the bigger problems in travel media.

4 months ago

Trying to Make Money in Consumer Travel Media

Trying to Make Money in Consumer Travel Media

Patrick Whyte, Skift

Selling off the business that helped subsidize editorial content was certainly a brave move, but if — and it's a big if — Andrew Harper can work out how to make money purely from publishing, then it might just turn out to be a masterstroke.

9 months ago

Online Travel Media — Skift Research Looks at Who Stands Out in 2018

Online Travel Media — Skift Research Looks at Who Stands Out in 2018

Haixia Wang, Skift Research

The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an overwhelming number of options.

10 months ago

Why U.S. Travel Media Won’t Tell People to Visit Russia

Why U.S. Travel Media Won’t Tell People to Visit Russia

Robert Reid, Skift

Travel is supposed to be the grand connector. Yet, whether consciously or not, the travel publishing world seems to be failing to seize a moment to champion what it always has championed — that travel helps reduce prejudice, bias, and bigotry.

1 year ago

New York Times Is Hiring a Reporter to Visit Its 52 Places to Go

New York Times Is Hiring a Reporter to Visit Its 52 Places to Go

Dan Peltier, Skift

Many avid travelers and destination marketers look forward to these where-to-go lists and the Times wants to make its list more engaging and relevant to its readers. Sending a reporter to 52 places in 52 weeks sounds like a stretch, but there's no doubt many travelers will enjoy following the person who will have one of the world's best jobs.

2 years ago

The Future of Travel Media Is Going Far Beyond Print

The Future of Travel Media Is Going Far Beyond Print

Andrew Sheivachman, Skift

Time will tell if video truly resonates with travelers during the inspiration phase of the travel booking funnel. For the time being, it's smart for travel media to experiment with a variety of formats and platforms, especially when it comes to branded content.

2 years ago

Travel Media Relevance: 5 Takeaways From the Skift Podcast

Travel Media Relevance: 5 Takeaways From the Skift Podcast

Hannah Sampson, Skift

The way people consume information about travel is changing, and media is evolving to keep up with that shift.

3 years ago

Skift Podcast: The Relevance of Travel Media in an Age of Media Abundance

Skift Podcast: The Relevance of Travel Media in an Age of Media Abundance

Hannah Sampson, Skift

The landscape for travel-focused media is changing as advertising dollars shift, social media encroaches, and the need for clicks battles the desire to inspire.

3 years ago

Destinations Make Adjustments to Create ‘Authentic’ Press Trips

Destinations Make Adjustments to Create ‘Authentic’ Press Trips

Dan Peltier, Skift

Many times it's the experiences journalists have outside the planned itinerary on press trips that help them tell the stories they want to tell.

4 years ago