Articles tagged “travel media”

Media and PR

Australia’s Travlr to Bring Travel-as-a-Service to U.S. Media Brands

Media brands that publish travel content are seeking enhanced monetization of their work and audiences. The story of one vendor serving them helps to highlight the questions that brands such as BBC and MTV face more generally.

Australia’s Travlr to Bring Travel-as-a-Service to U.S. Media Brands

Media and PR

How One Travel Newsletter Confronted the Pandemic and Changed Its Narrative

Much has been made about how the pandemic has affected so many travel businesses. But what about travel media? Interviews with the creators of one travel newsletter reveal the larger dilemma of when to encourage travel, and when you do the complete opposite.

How One Travel Newsletter Confronted the Pandemic and Changed Its Narrative

Media and PR

The Travel Media’s Role in the Coronavirus Crisis and Recovery

All of a sudden, the world has woken up to travel's hugely consequential role in the world. Our editors discuss how the the travel media (including Skift) should cover this industry moving forward.

The Travel Media’s Role in the Coronavirus Crisis and Recovery

Media and PR

What Local News Tells Us About Overtourism: New Skift Research

Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism.

What Local News Tells Us About Overtourism: New Skift Research

Media and PR

What Locals Feel About Overtourism: A Skift Research Report

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

What Locals Feel About Overtourism: A Skift Research Report

Media and PR

The Long, Sad Collapse of USA Today Travel

That's the final nail in the coffin, but USA Today has been building that coffin since 2010.

The Long, Sad Collapse of USA Today Travel

Media and PR

The New York Times Misfires With 52 Places to Go List

Nobody wins from The New York Times making a spectacle out of people's dreams and then recommending a trite list of places to visit. The prominence of destination lists also speaks to the bigger problems in travel media.

The New York Times Misfires With 52 Places to Go List

Business Travel

Trying to Make Money in Consumer Travel Media

Selling off the business that helped subsidize editorial content was certainly a brave move, but if — and it's a big if — Andrew Harper can work out how to make money purely from publishing, then it might just turn out to be a masterstroke.

Trying to Make Money in Consumer Travel Media

Online Travel

Online Travel Media — Skift Research Looks at Who Stands Out in 2018

The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an overwhelming number of options.

Online Travel Media — Skift Research Looks at Who Stands Out in 2018

Media and PR

Why U.S. Travel Media Won’t Tell People to Visit Russia

Travel is supposed to be the grand connector. Yet, whether consciously or not, the travel publishing world seems to be failing to seize a moment to champion what it always has championed — that travel helps reduce prejudice, bias, and bigotry.

Why U.S. Travel Media Won’t Tell People to Visit Russia