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Articles tagged “travel inspiration”

Online Travel

TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers

TripAdvisor is leveraging its strengths — tours and activities, and restaurants — where it has leadership positions rather than choosing to devote the bulk of its energies in the crowded field of hotels and alternative accommodations. It is a wise choice to differentiate rather than be a mere clone of its competitors.

Dennis Schaal, Skift | 5 years ago

TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers

Online Travel

TripAdvisor Launches Redesign to Hook the Non-Bookers

If travelers aren't ready to book, feed them some inspiration and hope they'll hang around until they are. That is essentially what TripAdvisor's new travel feed is all about. Will the grand experiment work? We'll have to wait and see how the feature evolves.

Dennis Schaal, Skift | 5 years ago

TripAdvisor Launches Redesign to Hook the Non-Bookers

Online Travel

TripAdvisor CEO on Moving From User Reviews Toward Professional Content

TripAdvisor will start showcasing content from long-dismissed professional reviewers so it can be more of a resource to visitors who aren't ready to book. Is nothing sacrosanct anymore?

Dennis Schaal, Skift | 6 years ago

TripAdvisor CEO on Moving From User Reviews Toward Professional Content

Online Travel

The State of Travel Startups: What’s In, What’s Out

If some of the well-intentioned founders of travel inspiration startups might be accused of creating pie-in-the-sky business plans, investors are pouring their money into more grounded enterprises, with lots of sharing economy ground transportation startups attracting the highest funding on average.

Dennis Schaal, Skift | 10 years ago

The State of Travel Startups: What’s In, What’s Out

Hotels

InterContinental Hotels Seeks to Expand Traveler Appeal with Amadeus Technology Partnership

InterContinental Hotels is savvy to recognize that it needs to go beyond the low-hanging fruit of converting lookers into bookers, and needs to be involved in earlier and later phases of the guest journey. Amadeus has experience with some of these things on the airline side of things, but it remains to be seen how effective it will translate into hotels.

Dennis Schaal, Skift | 10 years ago

Online Travel

Travel Inspiration Is Back from the Dead, But This Time It’s on Booking Sites

When even a company such as Booking.com -- which is obsessed with transactions -- launches an Inspire Me feature, you know a trend is afoot. This next generation of travel inspiration features have something that earlier pioneers didn't: they are integrated lockstep with bookings.

Dennis Schaal, Skift | 10 years ago

Travel Inspiration Is Back from the Dead, But This Time It’s on Booking Sites