Articles tagged “travel inspiration”

Online Travel

Trivago Sees the Travel Market Returning to Mostly ‘Normal’ Starting Mid-2022

With the exception of business travel, Trivago officials argued that travel will be back to a semblance of normalcy by next spring or summer. That would be great for Trivago, but none of that is assured.

Trivago Sees the Travel Market Returning to Mostly ‘Normal’ Starting Mid-2022

Online Travel

Social Media Influencers Sync With Startup Tools to Sell Travel

This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer

Social Media Influencers Sync With Startup Tools to Sell Travel

Online Travel

Trivago and Kayak Split Over Travel Metasearch’s Future

Trivago is stepping into an arena where many companies before it have failed, namely travel inspiration presented considerably before people would be ready to book. If it succeeds, Trivago would be breaking relatively new ground among metasearch competitors.

Trivago and Kayak Split Over Travel Metasearch’s Future

Business Travel

Trivago Partners With TUI For Attractions as Online Players Bulk Up

In addition to its new partnership with TUI, Trivago is betting on travel inspiration to spur nearby weekend getaways. From Tripadvisor to Google Flights and mostly forgotten travel startups, the prospect of both nurturing bucket list dreams and converting lookers into bookers has never worked out very well.

Trivago Partners With TUI For Attractions as Online Players Bulk Up

Online Travel

A New Trivago Will Have More Booking and Travel Inspiration

While Tripadvisor has transitioned over the years away from hotel metasearch in a big way — largely because of Google's incursions — Trivago is just starting to dabble with diversification. That tilt could lead to more significant changes in the future.

A New Trivago Will Have More Booking and Travel Inspiration

Tourism

An Event Tech Startup Is Helping Travel Companies Adapt Marketing During Crisis

They say in every crisis there's opportunity. Event tech company OccassionGenius has found an unexpected way for travel companies to leverage its tech during the global shutdown.

An Event Tech Startup Is Helping Travel Companies Adapt Marketing During Crisis

Airlines

Why Are Airline Websites So Bad at Inspiring Travel?

There are floors full of marketing folks and techies at Expedia, Booking.com, United, and American Airlines who are measuring whether consumers click faster on the yellow button or the red banner. Can airline websites afford to be cheerleader, confidante, and payment processor simultaneously? Very doubtful.

Why Are Airline Websites So Bad at Inspiring Travel?

Online Travel

TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers

TripAdvisor is leveraging its strengths — tours and activities, and restaurants — where it has leadership positions rather than choosing to devote the bulk of its energies in the crowded field of hotels and alternative accommodations. It is a wise choice to differentiate rather than be a mere clone of its competitors.

TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers

Online Travel

TripAdvisor Launches Redesign to Hook the Non-Bookers

If travelers aren't ready to book, feed them some inspiration and hope they'll hang around until they are. That is essentially what TripAdvisor's new travel feed is all about. Will the grand experiment work? We'll have to wait and see how the feature evolves.

TripAdvisor Launches Redesign to Hook the Non-Bookers

Online Travel

TripAdvisor CEO on Moving From User Reviews Toward Professional Content

TripAdvisor will start showcasing content from long-dismissed professional reviewers so it can be more of a resource to visitors who aren't ready to book. Is nothing sacrosanct anymore?

TripAdvisor CEO on Moving From User Reviews Toward Professional Content