Articles tagged “travel inspiration”

Online Travel

Trivago Considers Adding Free Links Like Google Did

You can expect to see wider adoption of the free links in metasearch that Google started in 2021. More hotels means more site visitors, and eventually revenue.

Dennis Schaal | 4 months ago
Trivago Considers Adding Free Links Like Google Did

Online Travel

Evoking Travel Inspiration Online to Combat Covid Anxieties

Trip.com Group, Airbnb, and other online travel agencies have all made commitments to up their travel inspiration games. Pandemic uncertainties and anxieties will bolster their efforts.

Dennis Schaal | 12 months ago
Evoking Travel Inspiration Online to Combat Covid Anxieties

Online Travel

Trivago Sees the Travel Market Returning to Mostly ‘Normal’ Starting Mid-2022

With the exception of business travel, Trivago officials argued that travel will be back to a semblance of normalcy by next spring or summer. That would be great for Trivago, but none of that is assured.

Dennis Schaal | 1 year ago
Trivago Sees the Travel Market Returning to Mostly ‘Normal’ Starting Mid-2022

Online Travel

Social Media Influencers Sync With Startup Tools to Sell Travel

This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer

Sean O'Neill, Skift | 1 year ago
Social Media Influencers Sync With Startup Tools to Sell Travel

Online Travel

Trivago and Kayak Split Over Travel Metasearch’s Future

Trivago is stepping into an arena where many companies before it have failed, namely travel inspiration presented considerably before people would be ready to book. If it succeeds, Trivago would be breaking relatively new ground among metasearch competitors.

Dennis Schaal, Skift | 1 year ago
Trivago and Kayak Split Over Travel Metasearch’s Future

Business Travel

Trivago Partners With TUI For Attractions as Online Players Bulk Up

In addition to its new partnership with TUI, Trivago is betting on travel inspiration to spur nearby weekend getaways. From Tripadvisor to Google Flights and mostly forgotten travel startups, the prospect of both nurturing bucket list dreams and converting lookers into bookers has never worked out very well.

Dennis Schaal, Skift | 2 years ago
Trivago Partners With TUI For Attractions as Online Players Bulk Up

Online Travel

A New Trivago Will Have More Booking and Travel Inspiration

While Tripadvisor has transitioned over the years away from hotel metasearch in a big way — largely because of Google's incursions — Trivago is just starting to dabble with diversification. That tilt could lead to more significant changes in the future.

Dennis Schaal, Skift | 2 years ago
A New Trivago Will Have More Booking and Travel Inspiration

Tourism

An Event Tech Startup Is Helping Travel Companies Adapt Marketing During Crisis

They say in every crisis there's opportunity. Event tech company OccassionGenius has found an unexpected way for travel companies to leverage its tech during the global shutdown.

Rosie Spinks, Skift | 3 years ago
An Event Tech Startup Is Helping Travel Companies Adapt Marketing During Crisis

Airlines

Why Are Airline Websites So Bad at Inspiring Travel?

There are floors full of marketing folks and techies at Expedia, Booking.com, United, and American Airlines who are measuring whether consumers click faster on the yellow button or the red banner. Can airline websites afford to be cheerleader, confidante, and payment processor simultaneously? Very doubtful.

Dennis Schaal, Skift | 3 years ago
Why Are Airline Websites So Bad at Inspiring Travel?

Online Travel

TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers

TripAdvisor is leveraging its strengths — tours and activities, and restaurants — where it has leadership positions rather than choosing to devote the bulk of its energies in the crowded field of hotels and alternative accommodations. It is a wise choice to differentiate rather than be a mere clone of its competitors.

Dennis Schaal, Skift | 4 years ago
TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers