Ctrip Makes Offline Store Push in China as Its Profit Margins Rise
Sean O'Neill, Skift
Ctrip is betting on 6,000 franchise shops to take aim at cities where most travel shopping happens offline. At the same time, it hopes to increase its operating margins to Priceline-like levels. The two initiatives don't necessarily collide since Ctrip doesn't own the real estate or pay labor costs for the offline shops.
5 months ago