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Articles tagged “Travel Advertising”

Online Travel

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

Sean O'Neill, Skift | 3 years ago

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns
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Hotels

The 3 Phases of Travel That Will Drive Hotel Metasearch in 2021

The way people travel will undoubtedly evolve throughout the year ahead as the vaccination rollout continues and restrictions ease. Hoteliers that have a metasearch strategy in place now will be equipped to take on 2021’s rapidly shifting travel patterns and successfully grow bookings.

DerbySoft + Skift | 3 years ago

The 3 Phases of Travel That Will Drive Hotel Metasearch in 2021

Online Travel

Google Antitrust Troubles Through the Years — 18 Must-Read Skift Travel Stories

From new products featured prominently in Google search to acquisitions and antitrust probes, Google's competition issues have been fodder for years. Here are some highlights.

Dennis Schaal, Skift | 4 years ago

Google Antitrust Troubles Through the Years — 18 Must-Read Skift Travel Stories

Coronavirus

U.S. Travel Ad Spending Plunges 90 Percent in March

Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.

Sean O'Neill, Skift | 4 years ago

U.S. Travel Ad Spending Plunges 90 Percent in March

Online Travel

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

Skift | 5 years ago

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer
Free Read

Online Travel

How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem

Travel comparison advertising, which typically operates in an opaque marketplace, is all too often inefficient for travel publishers and advertisers. Bringing real-time, transparent bidding into the fold can help solve for this.

MediaAlpha + Skift | 5 years ago

How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem
Free Read

Online Travel

CEO Interview: The Need for Transparency in Travel Search Advertising

The word “transparency” is one of those buzzwords that ad networks love to throw around –– but most traditional networks still operate in a black box that makes smart media buying difficult for travel brands. MediaAlpha wants to fix this.

MediaAlpha + Skift | 6 years ago

CEO Interview: The Need for Transparency in Travel Search Advertising

Online Travel

Facebook Takes on Google With Trip-Planning Ads

Facebook isn't really in the conversation yet when it comes to competing with Google in travel advertising. But Facebook has the ability to reach travelers at various stages of the trip-planning process so it has the potential to be even more disruptive than it has been.

Dan Peltier, Skift | 6 years ago

Facebook Takes on Google With Trip-Planning Ads