Articles tagged “Travel Advertising”

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How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem

How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem

MediaAlpha + Skift

Travel comparison advertising, which typically operates in an opaque marketplace, is all too often inefficient for travel publishers and advertisers. Bringing real-time, transparent bidding into the fold can help solve for this.

6 months ago

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CEO Interview: The Need for Transparency in Travel Search Advertising

CEO Interview: The Need for Transparency in Travel Search Advertising

MediaAlpha + Skift

The word “transparency” is one of those buzzwords that ad networks love to throw around –– but most traditional networks still operate in a black box that makes smart media buying difficult for travel brands. MediaAlpha wants to fix this.

10 months ago

Facebook Takes on Google With Trip-Planning Ads

Facebook Takes on Google With Trip-Planning Ads

Dan Peltier, Skift

Facebook isn't really in the conversation yet when it comes to competing with Google in travel advertising. But Facebook has the ability to reach travelers at various stages of the trip-planning process so it has the potential to be even more disruptive than it has been.

1 year ago