Articles tagged “Travel Advertising”

Tourism

Meeting the High Expectations of the Gen Z Traveler: New Report

When predicting current and future trends, everyone in the travel industry has their eyes on Gen Z travelers, and, boy, are they demanding.

Meeting the High Expectations of the Gen Z Traveler: New Report

Media and PR

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

Airlines

Turkish Airlines Super Bowl Ad Connects With Deep Travel Emotions

So many Super Bowl ads strive for this level of emotion, to tap into deeply felt, pent-up or even repressed sentiments during a certain moment in history. The Turkish Airlines ad, getting aired during the tumult of a pandemic, will connect with people, and is so on point for the airline.

Turkish Airlines Super Bowl Ad Connects With Deep Travel Emotions

Skift Originals

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research

Online Travel

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Online Travel

Google Antitrust Troubles Through the Years — 18 Must-Read Skift Travel Stories

From new products featured prominently in Google search to acquisitions and antitrust probes, Google's competition issues have been fodder for years. Here are some highlights.

Google Antitrust Troubles Through the Years — 18 Must-Read Skift Travel Stories

Coronavirus

U.S. Travel Ad Spending Plunges 90 Percent in March

Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.

U.S. Travel Ad Spending Plunges 90 Percent in March

Online Travel

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Online Travel

Facebook Takes on Google With Trip-Planning Ads

Facebook isn't really in the conversation yet when it comes to competing with Google in travel advertising. But Facebook has the ability to reach travelers at various stages of the trip-planning process so it has the potential to be even more disruptive than it has been.

Facebook Takes on Google With Trip-Planning Ads