Articles tagged “travel ads”

Hotels

Peninsula Hotels Treads a Delicate Balance Marketing in Hyper-Critical Mediascape

The Peninsula Hotels moved in the right direction to feature its talent as protagonists in its newest marketing campaign. Yet did the brand move too far by not including imagery of the properties themselves?

Peninsula Hotels Treads a Delicate Balance Marketing in Hyper-Critical Mediascape

Hotels

IHG Launches Major Ad Blitz to Spotlight the Hotel Parent Company

IHG's new ad blitz is its biggest push for a campaign in a decade. We suspect IHG will have an easier time making itself a household name than it will in turning the word guest into a verb, as its new ads try to do.

IHG Launches Major Ad Blitz to Spotlight the Hotel Parent Company

Media and PR

Booking and Expedia Super Bowl Ads Underwhelm

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.

Booking and Expedia Super Bowl Ads Underwhelm

Online Travel

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Media and PR

Adding Up Facebook’s Competitive Advantages in Travel

Facebook has quickly gone from the experimental phase for many travel companies to a growing part of the advertising budget with its own line item. We see the importance of the platform for the travel industry continuing to grow.

Adding Up Facebook’s Competitive Advantages in Travel

Tourism

Holiday Travel Videos and More Best Travel Ads of the Week

It's the most wonderful time of the year...for travel brands to show consumers all they have to offer to help celebrate the holidays.

Holiday Travel Videos and More Best Travel Ads of the Week

SkiftX

Best Travel Ads of the Week: TV as the Connector

In the world of social media, TV still has a place in promoting all things travel.

Best Travel Ads of the Week: TV as the Connector