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SeaWorld Won’t Increase Spending to Repair Challenged Reputation

Things may be looking up for SeaWorld on paper, but whether or not it returns to its former strengths has more to do with changing consumer sentiment than competition or its own marketing efforts.

Half of Walt Disney World Visitors Now Enter Wearing MyMagic+ Wristbands

By getting visitors into the parks faster, the MyMagic+ wristbands help them spend more easily and create that lucrative Disney magic the Walt Disney Co. wants in its coffers.