Articles tagged “the red collection”

Red Roof Joins the Soft Brand Hotel Movement

Red Roof Joins the Soft Brand Hotel Movement

Deanna Ting, Skift

Do we really need another soft brand collection? (You know the answer.) But more importantly, does Red Roof have the loyal customer base and big-enough distribution system to make it worthwhile for an independent hotel to want to join its soft brand?

2 years ago