Historically, tourism in the Deep South steered clear of discussing slavery and Jim Crow, instead leaning on less contentious topics like country music and antebellum architecture. But now, civil rights museums are becoming an important part of the South's tourism landscape, even if many state tourism boards haven't gotten on the bandwagon.
Tennessee Vacation MatchMaker shows how destination marketers are pulling viewer data to customize marketing efforts targeting the individual consumer.
Score one for Tennessee against the big theme park rivals in Florida and California.
Another destination that has realized being itself isn't such a bad idea after all.
There are opportunities to drive growth to mid-tier and small markets with unique attractions that look to lure regional visitors.
Nashville is a trending destination right now and its growth is only boosted by the national rebound in business and leisure travel.
Country music is one of the main tourist pulls of Nashville and the museum's growth is a sign of the city's commitment to fostering and growing that tourist base.
The official certification and tax credit may incentivize communities to broaden their tourism offerings thereby creating more jobs and potential revenue streams.
Tennessee's famous music culture is one of its most attractive trip motivators and connecting its music heritage with current-day celebrities will help build awareness among a younger set of travelers.
An upcoming food scene is the perfect compliment to Nashville's already established music tourism sector, especially with food as a main motivator for travel worldwide.