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Articles tagged “technology”

Cruises

Royal Caribbean Hopes New Tech Will Turn Into New Revenue

Royal Caribbean is investing left and right in technology, new ships, new features on land, and even an entirely new brand. That means costs are up, but the company expects to see those investments pay off.

Royal Caribbean Hopes New Tech Will Turn Into New Revenue
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Online Travel

How Travel Marketers Can Make the Most of Global Cultural Events

Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.

How Travel Marketers Can Make the Most of Global Cultural Events
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Online Travel

Skift Global Forum 2018 Recap: Humanizing the Travel Experience Is Key to Building Loyalty

Integrating new technology to improve your brand offerings is great, but there’s no value in it without connecting to customers on a human level.

Skift Global Forum 2018 Recap: Humanizing the Travel Experience Is Key to Building Loyalty
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Meetings

How Meeting and Event Planners Can Master Smart Revenue Management

Until recently, the meeting and event industry was playing a game of catch-up when it came to revenue management. But thanks to new available industry-specific tools, developing a well-executed revenue management strategy is a lot more attainable than it once was.

How Meeting and Event Planners Can Master Smart Revenue Management
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Airlines

Truly Intelligent Airline Retailing Needs to go Beyond Customer Segmentation

Let’s face it –– airlines aren’t known for their infrastructure innovations. But applying new, intelligent technology infrastructures can bring them into the modern world and allow them to provide their customers with the right offer, at the right time, at the right price.

Truly Intelligent Airline Retailing Needs to go Beyond Customer Segmentation

Meetings

Events Need to Figure Out a Strategy for Evaluating Marketing Tools

With event technology exploding in scope and complexity in recent years, it's no wonder that organizations aren't sure which sales and marketing tools have the most positive impact. It's the right time to start figuring it out, though.

Events Need to Figure Out a Strategy for Evaluating Marketing Tools

Meetings

Refreshed Destinations Want to Attract Large Corporate Events

Convention centers across the U.S. have worked to refresh and develop their offerings as business has increased in recent years. Now they're looking to attract large corporate events across multiple venues instead of traditional consumer-facing events and conventions.

Refreshed Destinations Want to Attract Large Corporate Events

Meetings

Event Tech Firms Want to Be Everything to Planners

There's no one-size-fits-all solution for meeting and event planners, so technology companies are offering a variety of different services to meet their needs.

Event Tech Firms Want to Be Everything to Planners

Meetings

Making Sense of Marriott’s Commission Cut for Meetings

It looks like what happened to travel agents 20 years ago is about to happen to meeting and event planners.

Making Sense of Marriott’s Commission Cut for Meetings

Meetings

Event Technology Will Be Transformational

Event technology is complicated. But as competing platforms develop the capability to work together, a more flexible future will be possible for planners.

Event Technology Will Be Transformational