Articles tagged “surestay”

Seeking Scale, Best Western Debuts a New ‘White-Label’ Brand

Seeking Scale, Best Western Debuts a New ‘White-Label’ Brand

Deanna Ting, Skift

Is Best Western's bet on a franchise model, its first in 70 years, a sure thing? We'll have to give SureStay some time to prove itself as a viable brand alternative for franchisees in the economy and midscale spaces, two categories that are often overlooked by the industry.

2 years ago