Priceline takes advantage of the Super Bowl's huge audience without dipping into its savings for a million-dollar ad during the game. It's a smart decision seeing as it's already among one of the largest travel booking sites worldwide.
Many New England fans won't be happy the blizzard will keep them from watching the game in person, but their wallets will probably thank them later.
Not sure going to Disney the day after you win a championship is the best prize, but alongside "Virginia is for Lovers" and "I Love New York," the campaign is one of the most successful in the history of tourism.
Super Bowl attendees will need more than this map to navigate the region's far from well-designed transit network. However, this and MTA's Weekender map show a slowly improving design sensibility within the transit agencies.