Tripadvisor’s New Subscription Service Edges the Company Toward Online Travel Agency Status
Years ago, before it acquired Viator, Tripadvisor was purely an advertising/media company. Today, with its big bet on the Tripadvisor Plus subscription program, the company is becoming much more of a hybrid advertising/booking site. That is certainly one of the calculations that the hotel industry is considering.
Dennis Schaal, Skift | 7 months ago