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Articles tagged “subscriptions”

Online Travel

What Will Tripadvisor Look for In Its Next CEO?

If the revamped Tripadvisor Plus turns out to be a flop — and it very well could be — don't put all of the blame on CEO Steve Kaufer. The board of the Liberty Tripadvisor-controlled company went along with the plan, despite obvious rate parity issues, every step of the way. Kaufer's successor will inherit the challenges.

What Will Tripadvisor Look for In Its Next CEO?

Online Travel

Russia’s Aviasales to Debut Subscription Plan for Cashback on Hotels

The subscription experiment in travel is gaining momentum. Will company's ultimately make money on what in some cases are very low annual subscription prices? That's the plan.

Russia’s Aviasales to Debut Subscription Plan for Cashback on Hotels

Online Travel

How Far Will Google Take New Hotel and Environment Claims?

It's a nice step for Google to provide more information about hotels' sustainability practices in search results. But will the company have the guts to get "political," in the eyes of some, and push hotel listings higher or lower based on environmental practices?

How Far Will Google Take New Hotel and Environment Claims?

Online Travel

Expedia Consolidates 3 Loyalty Programs With New Rewards for Vacation Rentals

With Marriott Bonvoy making loyalty inroads, and subscription programs having a moment, Expedia Group is consolidating its far-flung loyalty programs in a move that coincides with its strategy to simplify its operations.

Expedia Consolidates 3 Loyalty Programs With New Rewards for Vacation Rentals

Online Travel

Tripadvisor Forced by Hotel Chains to Reverse Course on Subscriptions to Cash-Back Model

We said all along that major hotel chain buy-in would go a long way toward determining the trajectory of Tripadvisor Plus. Now it appears that big hotel brands may participate, but the subscription program is scaled back and much less compelling.

Tripadvisor Forced by Hotel Chains to Reverse Course on Subscriptions to Cash-Back Model

Announcements

Launching: A New Skift.com Focused on Readers

What's next for the travel industry? Let's start with new website and a new look for Skift.com.

Launching: A New Skift.com Focused on Readers

Online Travel

Spain’s eDreams Odigeo Claims to Spend Nothing to Market Its Booming Subscription Plan

Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon.

Spain’s eDreams Odigeo Claims to Spend Nothing to Market Its Booming Subscription Plan

Online Travel

Summer Subscriptions Surge Puts eDreams Odigeo on Pathway to Recovery

The Spanish online booking group has added 500,000 subscribers in the past three months. This may be the surest validation of the model the travel industry has seen to date.

Summer Subscriptions Surge Puts eDreams Odigeo on Pathway to Recovery

Online Travel

Tripadvisor Finetunes Its Subscription Travel Bet

Perhaps you spent the pandemic moving house, baking bread, or home-schooling your kids. Tripadvisor spent the crisis tweaking its product mix to sell more subscriptions while also refreshing its mobile app. Mad props to everyone for making the most of things.

Tripadvisor Finetunes Its Subscription Travel Bet

Online Travel

Tripadvisor Plus Creates Less Friction and Lower Costs for Hotels

Adding channel managers to bypass global distribution systems Amadeus and Sabre isn't a super-duper game-changer for Tripadvisor Plus, but less friction and lower fees can lead to greater traction.

Tripadvisor Plus Creates Less Friction and Lower Costs for Hotels