Christopher Palmeri, Bloomberg
Lines for attractions have been lighter than expected at Disney's Galaxy's Edge parks, according to observers. The opening of two new Star Wars rides within the lands should drum up visitors, but the jury's out on whether the sci-fi franchise will give Disney the boost it needs.
24 hours ago
Christopher Palmeri, Bloomberg
Disney announced its Marvel plans nearly two years ago, a few months after opening its Iron Man experience in Hong Kong's Disneyland. Now that Galaxy's Edge has launched, the company will have more time to expand the concept to other characters and other theme parks.
1 month ago
Jonathan Landrum Jr., Associated Press
Disney is letting the park speak for itself. Star Wars fans will enjoy riding the Millennium Falcon and eating food featured in the series.
2 months ago
Christopher Palmeri, Bloomberg
Disney wants the affluent adults who grew up playing with Darth Vader action figures in the 70s and 80s to fill the coffers at its new Galaxy's Edge park. The geeks of yesterday are the cash cow of tomorrow.
2 months ago
Christopher Palmeri, Bloomberg
The new Star Wars Lands will definitely make fans want to visit Disney's U.S. theme parks but making sure crowds don't ruin the experience is a challenge the company is struggling with.
2 years ago
Jocelyn Gecker, Associated Press
As the story points out, the city that gets George Lucas' museum -- whether it is Los Angeles or San Francisco -- will be able to claim one of the most iconic new tourist attractions of the decade in the United States.
3 years ago
Associated Press
Dedicated Star Wars lands in all Disney parks is the eventual result of Disney's acquisition of Lucasfilm.
4 years ago
Marisa Garcia, Skift
Could the Force side with Air France? With limited availability, it may not pay in ticket revenue, but Star Wars is great brand alignment and is a great distraction from the wars taking place between management and labor at the airline.
4 years ago
Marisa Garcia, Skift
This was an epic franchise branding move by ANA.
4 years ago
Reuters
It still has to fight with Hawaii for the Obama presidential library. But if it fails at that, this won't be a bad consolation prize.
5 years ago
Bouzazza Ben Bouzazza, Associated Press
The Star Wars-oriented tourism campaign in Tunisia is refreshing and drives home the message to potential visitors that the country has more to offer than soundbites about the Arab Spring.
5 years ago