Articles tagged “star wars”

Crowds Lighter Than Expected at Disney’s Star Wars Parks: Will New Rides Change That?

Crowds Lighter Than Expected at Disney’s Star Wars Parks: Will New Rides Change That?

Christopher Palmeri, Bloomberg

Lines for attractions have been lighter than expected at Disney's Galaxy's Edge parks, according to observers. The opening of two new Star Wars rides within the lands should drum up visitors, but the jury's out on whether the sci-fi franchise will give Disney the boost it needs.

24 hours ago

Disney’s Next Move After Star Wars Land: Marvel Attractions

Disney’s Next Move After Star Wars Land: Marvel Attractions

Christopher Palmeri, Bloomberg

Disney announced its Marvel plans nearly two years ago, a few months after opening its Iron Man experience in Hong Kong's Disneyland. Now that Galaxy's Edge has launched, the company will have more time to expand the concept to other characters and other theme parks.

1 month ago

A First Look Inside Disney’s New Star Wars Attraction

A First Look Inside Disney’s New Star Wars Attraction

Jonathan Landrum Jr., Associated Press

Disney is letting the park speak for itself. Star Wars fans will enjoy riding the Millennium Falcon and eating food featured in the series.

2 months ago

Disney Expects Wealthy Adults to Spend Big on New Star Wars Park

Disney Expects Wealthy Adults to Spend Big on New Star Wars Park

Christopher Palmeri, Bloomberg

Disney wants the affluent adults who grew up playing with Darth Vader action figures in the 70s and 80s to fill the coffers at its new Galaxy's Edge park. The geeks of yesterday are the cash cow of tomorrow.

2 months ago

Disney Teased Fans With Look at New Star Wars Lands

Disney Teased Fans With Look at New Star Wars Lands

Christopher Palmeri, Bloomberg

The new Star Wars Lands will definitely make fans want to visit Disney's U.S. theme parks but making sure crowds don't ruin the experience is a challenge the company is struggling with.

2 years ago

Location War for George Lucas’ New Art Museum to Be Decided This Month

Location War for George Lucas’ New Art Museum to Be Decided This Month

Jocelyn Gecker, Associated Press

As the story points out, the city that gets George Lucas' museum -- whether it is Los Angeles or San Francisco -- will be able to claim one of the most iconic new tourist attractions of the decade in the United States.

3 years ago

Disney World Opening New Star Wars Attractions Ahead of Time

Disney World Opening New Star Wars Attractions Ahead of Time

Associated Press

Dedicated Star Wars lands in all Disney parks is the eventual result of Disney's acquisition of Lucasfilm.

4 years ago

Air France Offers Early Star Wars Screening to Lure U.S. Passengers

Air France Offers Early Star Wars Screening to Lure U.S. Passengers

Marisa Garcia, Skift

Could the Force side with Air France? With limited availability, it may not pay in ticket revenue, but Star Wars is great brand alignment and is a great distraction from the wars taking place between management and labor at the airline.

4 years ago

More Force in New Livery as ANA Rockets Forward with Star Wars Franchise

More Force in New Livery as ANA Rockets Forward with Star Wars Franchise

Marisa Garcia, Skift

This was an epic franchise branding move by ANA.

4 years ago

Star Wars’ Creator George Lucas to Open Museum in Chicago

Star Wars’ Creator George Lucas to Open Museum in Chicago

Reuters

It still has to fight with Hawaii for the Obama presidential library. But if it fails at that, this won't be a bad consolation prize.

5 years ago

Tunisia Turns to Star Wars and Pharrell Williams’ ‘Happy’ to Boost Tourism

Tunisia Turns to Star Wars and Pharrell Williams’ ‘Happy’ to Boost Tourism

Bouzazza Ben Bouzazza, Associated Press

The Star Wars-oriented tourism campaign in Tunisia is refreshing and drives home the message to potential visitors that the country has more to offer than soundbites about the Arab Spring.

5 years ago