Articles tagged “sonoma”

Tourism

California’s Wine Country Battles a Perception Issue After Wildfires

California's wine country is proving that sometimes, the perception of a natural disaster affecting a certain area can be more damaging to tourism than the disaster itself.

Vivian Ho, The Guardian | 2 years ago
California’s Wine Country Battles a Perception Issue After Wildfires

Hotels

Airbnb Tests Hotel-Style Packaging and Amenities in Sonoma, CA

From the looks of it, this new experiment seems like a smart move for Airbnb to test out: it broadens Airbnb's appeal even further to guests who expect or want more hotel-like amenities at an Airbnb, and it helps them compete against other startups that try to offer a more service-oriented home-sharing experience.

Deanna Ting, Skift | 6 years ago
Airbnb Tests Hotel-Style Packaging and Amenities in Sonoma, CA

Tourism

Sonoma County Tourism CEO Explains the Road to Super Bowl 50 Partnership

By establishing a collaborative organizational structure with wine growers and wine makers, Sonoma County Tourism has access to many more resources to deliver more impactful brand storytelling on a global stage.

Greg Oates, Skift | 7 years ago
Sonoma County Tourism CEO Explains the Road to Super Bowl 50 Partnership

SkiftX

Sonoma County tourism feels the pressure, launches new brand campaign for wine country

Every region is pushing for wine tourism, so why should the original U.S. wine country stay behind the times? This new campaign tries to rectify that.

Cathy Bussewitz, The Press Democrat | 10 years ago