Articles tagged “soft brand”

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Why Independent Hotels Will Continue to Rise

Why Independent Hotels Will Continue to Rise

Preferred Hotels & Resorts + Skift

Independent hotels are well-positioned to capitalize on a growing consumer appetite for experiential destinations and one-of-a-kind moments. Enduring soft brands like Preferred Hotels & Resorts are now taking advantage of this shift by tapping their 50-plus years of experience delivering for consumers while boosting revenues and lowering costs for hotel owners.

8 months ago

Hilton Recycles a Name for Its New Luxury Soft Brand

Hilton Recycles a Name for Its New Luxury Soft Brand

Patrick Clark, Bloomberg

In hotels, as is fashion, what's old is new again.

2 years ago