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Online Travel
How many times can a user see a "Promoted Updates" about Best Buy's weekend sale before hurling their smartphone across the room? We are about to find out.
Skift | 12 years ago
Media and PR
This will be the first Olympics of the Twitter era. Fingers crossed that participants will tweet their accomplishments rather than create a trail of regretful boasts or sore winning.
Tom Hoffarth, Associated Press | 12 years ago
WeTrip hopes its focus on travel activities will set it apart in the inundated social travel market, but it will need to learn lessons from all who've gone before (and already pivoted).
Zach Anner's previous travel show was kicked off Oprah's network and now he's turning to crowd-sourced recommendations to inspire shooting locales for videos he self-describes as a spin on Bourdain's "crotchety indifference."
From Chicago's exercise in mock confidence to Kazan, Russia's attempt to explain to listeners where it may be, slogans like these spoke for destinations before social media did it for them.
At least Hooroo is chasing current trends rather than last year's. Qantas' well-designed site engages consumers with Pinterest-inspired glossy images that you can easily click for an article or to book via TripAdvisor.
Tourism
"Take the castle... and be sure to visit the gift shop while you're there!" As twisted as the question is, it takes a special kind of insanely dedicated Disney fan to formulate the correct method of attack.
Crowley & co. may be able to turn this communication between merchant and loyal customer into a product they can monetize that won't anger anyone.
Finally, a way to make social media addiction pay. Every location-based update a user makes to linked social media accounts -- no matter the number of followers they have -- gives them loyalty points equal to what spending $20 does.
Airlines
Skyhook, a location data provider for apps, can now track users while flying. How about connecting this with Uber to have a car waiting at the airport?
