Articles tagged “social ads”

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

Haixia Wang, Skift Research

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

8 months ago

Facebook Video and Ads Are Driving Its Business More Than Messaging

Facebook Video and Ads Are Driving Its Business More Than Messaging

Dan Peltier, Skift

Messaging was once the darling of the travel industry and for some brands it still is. But video continues to be what many brands are focusing on and monetizing that trend is a priority for Facebook.

2 years ago

What Happens When Newcomer Adventure.com Pays to Play on Twitter and Facebook

What Happens When Newcomer Adventure.com Pays to Play on Twitter and Facebook

Joyce Manalo, Skift

Whether acquisitions and engagement are organic or paid, the performance still boils down to quality content.

5 years ago