Samantha Shankman, Skift
Even if consumers don't recognize a state tourism slogan, its ability to facilitate the organization of the state's tourism industry around a single theme or message should help boost the destination's long-term branding and attractiveness.
4 years ago
Will Coldwell, The Guardian
Choosing a handful of words to describe an entire country is no easy task, but some of these slogans' unfortunate innuendoes could have been caught early with international testing.
5 years ago
The Daily Telegraph
Between this and Suffolk’s “curious county,” UK’s tourism campaigns are coming under harsh criticism from parties too absorbed in city pride to see the value in even a silly campaign.
6 years ago
The Daily Telegraph
The reps’ misinterpretation of the intended meaning of ‘curious’ has turned the tourism campaign into a full-on debate in England today. Check out #proudtobecurious to see residents' surge of support.
6 years ago