Articles tagged “slogans”

Tourism

State Tourism Slogans: Key to Success or a Waste of Time?

Even if consumers don't recognize a state tourism slogan, its ability to facilitate the organization of the state's tourism industry around a single theme or message should help boost the destination's long-term branding and attractiveness.

Samantha Shankman, Skift | 9 years ago

State Tourism Slogans: Key to Success or a Waste of Time?

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“Incrediburgh” tourism campaign criticized by local Scottish politicians

Between this and Suffolk’s “curious county,” UK’s tourism campaigns are coming under harsh criticism from parties too absorbed in city pride to see the value in even a silly campaign.

The Daily Telegraph | 12 years ago

“Incrediburgh” tourism campaign criticized by local Scottish politicians

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Politicians in English county don’t like being dubbed “curious” in tourism campaign

The reps’ misinterpretation of the intended meaning of ‘curious’ has turned the tourism campaign into a full-on debate in England today. Check out #proudtobecurious to see residents' surge of support.

The Daily Telegraph | 12 years ago