Access exclusive travel research, data insights, and surveys
Airlines
What appeals to one traveler might not turn on another. What’s your favorite video from this week’s roundup?
Samantha Shankman, Skift | 11 years ago
Behind every airline, music festival, and UNESCO World Heritage site is a country desperate to increase its share of the world tourism market and welcome more money-spending tourists across its borders.
Media and PR
Aerial destination shots are the meat and potatoes of travel video ads and as we’ve seen over the past couple of weeks are used in mash-ups for everything from airlines to booking websites to actual DMOs.
Hotels
Travel ads targeting business travelers want to appear as leisure-friendly as possible since it’s tough to inspire excitement with clips of board meetings and boxed lunches.
The best ads are the ones that make us smile so we feel happy -- or even excited -- the next time we come across the brand.
This week’s roundup really showcases how every element of a video from the music and transition speeds to choosing between visuals of people or landscapes sets the tone for a destination or activity.
Comedy or tragedy? Travel companies try both when trying to portray the emotions associated with the trips we take, whether with friends, family, or on our own.
SkiftX
It’s not easy to come up with a creative and genuine way to market a destination. Just ask Barbados that’s trusting Rihanna to represent the island or Kentucky who has turned the responsibility over to a grassroots group of two.
Online Travel
This week’s roundup features ads that are far away from the winter woes in the Northeast, but target travelers that are already thinking of where they’ll travel in the new year.
Skift Originals
Our first holiday-themed ad made this week’s roundup with a festive appearance from Delta workers, but the winner has to be Turkish Airline’s Kobe/Messi showdown ad for hitting more than 22 million views in four days.
