Page 3

Skift Pro Columns

Skift Pro is our daily news membership service. Subscribers rely on unlimited access to our in-depth reporting, exclusive interviews, and breaking news coverage to make decisions and get ahead of competitors.

Skift Pro members also have unlimited access to columns from Skift reporters as well as bonus Skift Research extracts. Learn more about Skift Pro on our membership page.

Travel Technology

We Tried the Travel Plugins on ChatGPT Plus: What Worked, What Didn’t

While the ChatGPT Plus platform is not reliable even when plugged into real-time data from travel websites, the setup bring users another step toward the future of travel planning and booking.

We Tried the Travel Plugins on ChatGPT Plus: What Worked, What Didn’t

Hotels

Hotel Re-Brandings Are Risky – Here’s How Strawberry’s CEO Makes the Case

Nordic Choice Hotels has rebranded to Strawberry as it tries to break free of just being a franchisor of Choice Hotels. CEO Torgeir Silseth is striving to find a whitespace for the private company amid the global giants.

Hotel Re-Brandings Are Risky – Here’s How Strawberry’s CEO Makes the Case

Hotels

5 Global Trends We Saw in Latest Hotel Results

When hotel executives have talked about their companies' performance this earnings season, they indirectly spotlighted a few trends affecting much more than just their sector. As Skift has long said, "Travel is a global crucible for everything."

5 Global Trends We Saw in Latest Hotel Results

Hotels

Hotel Asset Managers Are on the Rise Worldwide

Hotel asset managers can be specialist advisors and go-betweens for owners and operators. As the asset-light model and third-party management spread in Asia Pacific and beyond, asset managers will gain influence as strategic allies.

Hotel Asset Managers Are on the Rise Worldwide

Travel Technology

AI Travel Tools Are Getting Better: We Tested Two

Some generative AI tools for travel booking are getting more impressive, and some are not.

AI Travel Tools Are Getting Better: We Tested Two

Hotels

Hotels Are Set to Report Earnings. Here’s What Analysts Expect.

Analysts at investment banks expect to hear broadly upbeat news from public hotel companies in the next few weeks, even though company revenues haven't returned to 2019 levels.

Hotels Are Set to Report Earnings. Here’s What Analysts Expect.

Hotels

Hotel Execs Face New Reporting Challenge. Here’s What They Need to Know.

What's keeping hotel executives up at night these days? For some, it's looming reporting requirements for sustainability.

Hotel Execs Face New Reporting Challenge. Here’s What They Need to Know.

Hotels

Choice Hotels’ Bullish Report Prompts More Wyndham Merger Speculation

Choice Hotels issued a positive business update in a seemingly random way. That fueled speculation it plans to do something newsy. Plus, other worldwide headlines in hotel deals and development.

Choice Hotels’ Bullish Report Prompts More Wyndham Merger Speculation

Travel Technology

Amadeus, Sabre, and Oracle Hospitality Execs Talk Modernizing Hotels

The hospitality arms of Amadeus, Sabre, and Oracle are all focused on bringing hotels into the 21st century. There's a lot of catching up to do.

Amadeus, Sabre, and Oracle Hospitality Execs Talk Modernizing Hotels

Hotels

Accor’s Top Digital Exec Reveals Data on Its Hotel Tech Game

Accor's chief digital officer, Alix Boulnois, has been boosting the hotel giant's tech game. Her detailed data covers how any hotel company could use tech to drive loyalty, sell subscriptions, and distribute rooms.

Accor’s Top Digital Exec Reveals Data on Its Hotel Tech Game