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Skift Pro Columns

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Online Travel

Uber as Next Travel Powerhouse? Highly Doubtful

If you think Dara Khosrowshahi is going to toggle a switch and turn Uber into the next Expedia or Booking, then consider the years-long effort Booking Holdings is putting into building "the connected trip." Who's going to plan a vacation and start with a rideshare app?

Uber as Next Travel Powerhouse? Highly Doubtful

Business Travel

Remote Work’s Negative Side Gets Debated by European Politicians

The travel industry tends to portray remote work with Instagram-friendly images of people working on their laptops by beaches or pools, but politicians warn of psychological and social risks, gender inequality, and falling salaries. The hunt for the middle ground has begun.

Remote Work’s Negative Side Gets Debated by European Politicians

Travel Technology

Could Airlines Sell Travel Better by Offering Playlists of Recommendations?

The future of selling flights won't look exactly like this. But Ricardo Pilon's ideas are helpfully provocative and may help the industry innovate.

Could Airlines Sell Travel Better by Offering Playlists of Recommendations?

Online Travel

Sonder Expands Sales Team to Tap Into Traditional Hotel Biz

Outsiders figure out what's wrong with an industry and rightfully disrupt it. Then they learn that the disrupted industry does things a certain way for a reason. It doesn't mean Sonder's overall strategy is wrong, but that's a lesson it is learning.

Sonder Expands Sales Team to Tap Into Traditional Hotel Biz

Business Travel

Accor, CitizenM CEOs Tout New Remote Working Models

Live on stage at Skift Forum Europe last week, industry leaders shared their top-level vantage points on the future of work, and hospitality. One of them was more ahead of the curve than others. A little too far, in fact.

Accor, CitizenM CEOs Tout New Remote Working Models

Travel Technology

Advertising Tech Firms Adjust Brand Strategies for Travel’s Labor Shortage

We take the pulse of the "adtech" sector, look exclusively at its newest player, and find out how hoteliers and other travel suppliers are approaching online advertising at a time of acute labor shortages and regulatory changes.

Advertising Tech Firms Adjust Brand Strategies for Travel’s Labor Shortage

Online Travel

New Airbnb Guest Complaint Policy Tries to Balance 2-Sided Marketplace

Airbnb at times has seemed to lean more toward the rights of guests than hosts while smaller rival Vrbo has done the opposite, tilting toward hosts at some junctures to the disadvantage of guests. Although a host land grab recruitment slugfest is under way, it makes sense to try to carve out a middle ground.

New Airbnb Guest Complaint Policy Tries to Balance 2-Sided Marketplace

Business Travel

The European Lodging Brands Aligning With Digital Nomads

It’s all about the extra touches, as more hospitality companies reposition themselves to capture a younger, more mobile guest. Developers and investors won't be far behind.

The European Lodging Brands Aligning With Digital Nomads

Travel Technology

These Startups Want to Digitize the World’s Intercity Buses

Intercity bus travel isn't glamorous. But at least one company will drag this sector online and make piles of money along the way.

These Startups Want to Digitize the World’s Intercity Buses

Business Travel

Microsoft’s New Carbon Penalties for Corporate Travel Stir Debate

Microsoft's news this week underscored a bigger problem: It no longer seems to be about how to cut carbon emissions, but rather how that gets counted.

Microsoft’s New Carbon Penalties for Corporate Travel Stir Debate