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Skift Pro Columns

Skift Pro is our daily news membership service. Subscribers rely on unlimited access to our in-depth reporting, exclusive interviews, and breaking news coverage to make decisions and get ahead of competitors.

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Hotels

Inside EasyHotel’s Turnaround: CEO Strives to Double Hotel Count by 2026

With a turnaround artist at its helm, EasyHotel is finally poised for its long-awaited expansion. Recent investment in the company is a wager that affordability will matter more to some travelers than whether a hotel is Instagram-ready.

Sean O'Neill | 3 months ago

Travel Technology

Three New AI Trip Planners Join a Growing Market

There are too many AI trip planning tools to choose from, but many will disappear as time goes on.

Justin Dawes | 3 months ago

Airlines

Ryanair, Delta, Lufthansa: What Airline Execs Are Saying About AI, Biometrics, and Apps

Consumer tech is important — but so are modern internal systems. A healthy mix is key.

Justin Dawes | 4 months ago

Hotels

Omni Hotels Knows it’s Tiny. Here’s How it Thinks it Can Compete with Global Giants

The global hotel groups talk like they're going to inherit the earth. So how can a small brand like Omni thrive? In his first major interview as its new president, Kurt Alexander outlines his plan.

Sean O'Neill | 4 months ago

Travel Technology

We Tried the Travel Plugins on ChatGPT Plus: What Worked, What Didn’t

While the ChatGPT Plus platform is not reliable even when plugged into real-time data from travel websites, the setup bring users another step toward the future of travel planning and booking.

Justin Dawes | 4 months ago

Hotels

Hotel Re-Brandings Are Risky – Here’s How Strawberry’s CEO Makes the Case

Nordic Choice Hotels has rebranded to Strawberry as it tries to break free of just being a franchisor of Choice Hotels. CEO Torgeir Silseth is striving to find a whitespace for the private company amid the global giants.

Sean O'Neill | 4 months ago

Hotels

5 Global Trends We Saw in Latest Hotel Results

When hotel executives have talked about their companies' performance this earnings season, they indirectly spotlighted a few trends affecting much more than just their sector. As Skift has long said, "Travel is a global crucible for everything."

Sean O'Neill | 4 months ago

Hotels

Hotel Asset Managers Are on the Rise Worldwide

Hotel asset managers can be specialist advisors and go-betweens for owners and operators. As the asset-light model and third-party management spread in Asia Pacific and beyond, asset managers will gain influence as strategic allies.

Sean O'Neill | 4 months ago

Travel Technology

AI Travel Tools Are Getting Better: We Tested Two

Some generative AI tools for travel booking are getting more impressive, and some are not.

Justin Dawes | 4 months ago

Hotels

Hotels Are Set to Report Earnings. Here’s What Analysts Expect.

Analysts at investment banks expect to hear broadly upbeat news from public hotel companies in the next few weeks, even though company revenues haven't returned to 2019 levels.

Sean O'Neill | 5 months ago