Articles tagged “ski”

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Ski Industry Fights Perception of Elitism as Day Passes Top $100

Ski Industry Fights Perception of Elitism as Day Passes Top $100

Thomas Peipert, Associated Press

The cost of day passes consistently rose up until recently when resorts realized they were losing a large portion of their customer base with too-high prices. Planning ahead, like in much of travel, is now how the industry appeals to both middle and upper class markets.

5 years ago

Ski Resorts Woo High-End Guests With Olympian Meet-and-Greets

Ski Resorts Woo High-End Guests With Olympian Meet-and-Greets

Scott Mayerowitz, Associated Press

While the majority of today's travelers prioritize value over all else, there is a very small but highly sought after percentage of customers who are willing to pay whatever it takes for the most exclusive experiences. Travel companies must know their target base in order to make their product attractive to that group.

5 years ago

Small Ski Mountains Offer Intimate Service and Slopes on the Cheap

Small Ski Mountains Offer Intimate Service and Slopes on the Cheap

Glenn Adams, Associated Press

With so many glossy travel publications touting the personalized service available at brand-name resorts, it is easy to forget that a personal touch is embedded in the experience at small, family-run spots.

5 years ago

Colorado Ski Resort Files Trademark Lawsuit Against Utah Tourism

Colorado Ski Resort Files Trademark Lawsuit Against Utah Tourism

Lindsay Whitehurst , Associated Press

It isn't all for one and one for all in the competition between Colorado and Utah for skiers as this trademark lawsuit highlights.

5 years ago

Northstar Travel Media Takes Majority Stake in Inntopia

Northstar Travel Media Takes Majority Stake in Inntopia

Dennis Schaal, Skift

Northstar Travel Media has an abysmal record in digital media. For NTM to now try to hawk an SaaS reservations platform to its travel advertising clients will be an extremely tough sell. Hardly confidence-inspiring.

5 years ago

North Tahoe’s Latest Ski Campaign Will Either Insult or Amuse Silicon Valley

North Tahoe’s Latest Ski Campaign Will Either Insult or Amuse Silicon Valley

Samantha Shankman, Skift

North Lake Tahoe's latest ski campaign is a great example of content marketing that amuses readers and potential visitors while still succeeding at place branding.

6 years ago

Visitors Return to Reno After 5 Years of Little Tourism Growth

Visitors Return to Reno After 5 Years of Little Tourism Growth

Associated Press

The growth had more to do with one-off events than improved attractions suggesting the growth could be temporary rather than a sign of a rebound tourism economy.

6 years ago

Colorado Tourism Office Won’t Promote Marijuana Tourism

Colorado Tourism Office Won’t Promote Marijuana Tourism

Keith Coffman, Reuters

Tourism officials from New Mexico initially resisted trying to take advantage of the publicity from Breaking Bad. Perhaps Colorado will one day rethink its current stance, too.

6 years ago

Seattle Ski Resorts Worry as Delayed Snow Fall Hurts Winter Sales

Seattle Ski Resorts Worry as Delayed Snow Fall Hurts Winter Sales

Brian Rosenthal, Seattle Times

Weather plays an significant role in motivating people to ski every winter, but a few days delay is of little importance in comparison to the impact of large-scale global warming.

6 years ago

Ski Lodges Toss Rustic In Favor of Contemporary Designs

Ski Lodges Toss Rustic In Favor of Contemporary Designs

John Marshall, Associated Press

Hotels are reaching out to millennials and now ski resorts, long a bastion of antler chandeliers and cowboy paintings, are incorporating contemporary design and connectivity.

6 years ago

Colorado Ski Resorts Worried About Impact of Marijuana Tourism

Colorado Ski Resorts Worried About Impact of Marijuana Tourism

Kristen Wyatt , Associated Press

There's little reason that the opening of legalized stories in Colorado selling pot should adversely impact the state's tourism business. On the other hand, if resort operators believe they will be able to dissuade patrons from imbibing, then they are hallucinating. Especially in areas of the state where voters heavily approved the marijuana legalization effort.

6 years ago

Northeast Ski Resorts Open Early and With Energy-Efficient Snow-Making Equipment

Northeast Ski Resorts Open Early and With Energy-Efficient Snow-Making Equipment

Lisa Rathke, Associated Press

Elongating the ski season is a smart way to increase revenue, and some resorts are wisely boosting the bottom line by using energy-efficient snow-making equipment. That's good for the environment and nice for business, too.

6 years ago