How Travel Brands Try to Speak to the Silent Traveler
James O'Brien, Skift
It shouldn’t be a surprise that connecting with this demographic can be challenging.
3 years ago
James O'Brien, Skift
It shouldn’t be a surprise that connecting with this demographic can be challenging.
3 years ago
James O'Brien, Skift
Mining deeper into the demographics identified one year ago, our focus now turns to direct accounts of how “silent” travel occurs, as told to Skift by individuals who identify as being part of this category.
4 years ago
Egencia + Skift
Skift and Egencia hosted a webinar to answer an important question: If the hospitality – the actual human to human interaction – part of the travel industry becomes less and less important, how will the industry define itself?
4 years ago
Mark Hollyhead, Egencia for Skift
The silent traveler is the travel consumer who turns to their mobile devices first, seeking solution to in-trip challenges that used to be the primary domain of customer- service staff. We look at the important opportunities they now present to TMCs and travel buyers that can adapt to their dynamic and evolving expectations.
4 years ago
James O'Brien, Skift
A vanguard within a new era, fueled by new access to an Internet full of information, from these consumers emerges a new model -- the silent traveler.
4 years ago
James O'Brien, Skift
Emerging from this mix of pulling away and drawing close, for the silent traveler and travel brands, are new models and approaches for both customer relations and local discovery.
4 years ago
Rafat Ali, Skift
This is arguably our most original contribution to the world of travel since Skift launched, and we're excited to share it with the world: A new model to look at the new generation of travel consumer, and opportunities for travel brands to target them.
4 years ago