Articles tagged “seaworld”

SeaWorld has been trying hard to assure shareholders that it is moving beyond the controversy and financial woes that followed the Blackfish documentary. This investigation — whatever it entails and however it turns out — is a major setback.

SeaWorld could use more brands that don't rely on animals — and Sesame Street is beloved by both kids and parents. It doesn't sound like a huge expansion yet with just one more theme park and one additional land, but this could be a good way to round out the company's offerings.

SeaWorld has been enthusiastic about its strategy to focus more on rides than animals; the rest of the year should show whether that enthusiasm was warranted.

SeaWorld has talked for nearly a year about how public perception of the company is improving. The trick seems to be turning that attitude into attendance.

SeaWorld has a couple of big goals: Cut costs in a big way and get more people to visit. We're not sure how those priorities are going to work together.

Today's theme parks are a far cry from the previous generation. Disney is still setting the pace, but the offerings, pricing, and technology are evolving fast.

We don't think these announcements will solve all of SeaWorld's woes, but new rides, attractions, and events should drive some visitors to the parks.

SeaWorld executives knew they would not see an immediate improvement after changing course over killer whales. External factors mean they may need to be even more patient than expected.

After changing course on killer whales, SeaWorld is trying to emphasize rides, education about marine life, and value compared to rival theme parks. Will that be enough to turn the embattled company around?

Considering the holiday crush of guests, this will result in long lines — and safer parks.