Articles tagged “search marketing”

Google’s Travel Search Dilemma — Digital Marketing News This Week

Google’s Travel Search Dilemma — Digital Marketing News This Week

Jeremy Kressman, Skift

One of the dirty "secrets" of digital advertising is that companies like Google, Facebook and Microsoft purchase ads on their own platforms, essentially competing with other buyers for the top placements. The news should give any marketer spending top dollar to try and earn high-ranking search results cause for concern.

2 years ago