Articles tagged “search engine marketing”

How Hotels Are Failing to Take Advantage of TripAdvisor

How Hotels Are Failing to Take Advantage of TripAdvisor

Deanna Ting, Skift

TripAdvisor can be a hotel brand's best friend, especially when it comes to search, suggests this new report from L2.

4 years ago

Expedia’s Trivago Follows Booking.com Into the Business Side of the Hotel Industry

Expedia’s Trivago Follows Booking.com Into the Business Side of the Hotel Industry

Dennis Schaal, Skift

While the big chains have tech and marketing people to optimize websites and their cost-per click campaigns, booking sites in transformation such as Booking.com, Trivago and TripAdvisor are squarely directed at making themselves more essential to smaller, independent hotels. It is another sign of the changing role of metasearch sites and online travel agencies in the mobile era.

4 years ago

Ad Tech Is Changing Everything Marketers Know About Travel Booking

Ad Tech Is Changing Everything Marketers Know About Travel Booking

James O'Brien, Skift

Advertising technology is changing how marketers drive people to booking in digital, gone are the days of just search engine marketing.

6 years ago

Priceline Acquires Qlika Micro-Targeting Startup for $3 Million for Agoda Brand

Priceline Acquires Qlika Micro-Targeting Startup for $3 Million for Agoda Brand

Dennis Schaal, Skift

If any company were an expert in search engine marketing, you'd figure it would have to be Priceline since it's had so much practice and success. It is a testament to the complexity of the genre that the Priceline Group decided to go out and acquire a tiny, 2-year-old startup to further advance the effort.

6 years ago

U.S. paid search: Kayak led travel category in 2012

There's a tendency to think of Priceline/Booking.com as the big spender in paid search. While that is likely true globally, surprisingly Kayak set the pace in the U.S. in 2012. Another tidbit, the keyword vrbo (vacation rental by owner) soared in popularity, rising from 78 in 2012 to 51 in 2013, reflecting changing lodging considerations.

7 years ago

Priceline CEO argues its purchase of Kayak will make it less dependent on Google

Priceline CEO argues its purchase of Kayak will make it less dependent on Google

Dennis Schaal, Skift

Kayak for Priceline in some ways is like TripAdvisor for Expedia, although Priceline is eager to acquire Kayak, and has no intent on buying it in order to spin it out, as Expedia did with TripAdvisor.

7 years ago