Articles tagged “sales and marketing”

Online Travel

Booking’s Very Expensive Marketing Piece of the Pie

Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average before they book. Booking.com and its rivals spend billions annually to woo those travelers who wouldn't otherwise click over to their platforms.

Dennis Schaal | 10 months ago

Booking’s Very Expensive Marketing Piece of the Pie

Online Travel

Trip.com Group’s Europe and U.S. Business Now Playing Larger Role in Performance

Geographic diversification is paying off for China's Trip.com Group. Europe and the U.S. is still a fraction of its overall business, but they are now significant contributors.

Dennis Schaal | 2 years ago

Online Travel

Airbnb CEO Brian Chesky Says Competitors Have the Travel Marketing Funnel All Wrong

The so-called travel marketing funnel for Booking Holdings and Expedia has indeed been a sieve. Domestic trips and remote work have propelled accommodations to a higher position in trip plans.

Dennis Schaal | 2 years ago

Airbnb CEO Brian Chesky Says Competitors Have the Travel Marketing Funnel All Wrong

Media and PR

Choice Hotels Played Coy in TV Advertising Before Surging Past All Travel Companies

Watch out for the quiet ones. Choice didn't run any U.S. national TV ads in 2021 and Virgin Voyages was absent during the first seven months of last year. Yet both brands surged to leadership positions in 2022.

Dennis Schaal | 2 years ago

Choice Hotels Played Coy in TV Advertising Before Surging Past All Travel Companies

Online Travel

Frontdesk Plays Its Own Cards in the Shadow of Vacasa and Sonder

Whether it is major online travel agencies selecting focus markets, or under-the-radar property managers like Frontdesk deciding to target second-tier cities, companies always have to strategically pick their spots. Sometimes there can be riches in the hinterlands.

Dennis Schaal | 2 years ago

Frontdesk Plays Its Own Cards in the Shadow of Vacasa and Sonder

Online Travel

Airbnb Boosts Marketing Advantage Over Rivals in 2nd Quarter

Booking Holdings and Expedia are changing their marketing strategies, a healthy development. Meanwhile, Airbnb widened its marketing edge.

Dennis Schaal | 2 years ago

Airbnb Boosts Marketing Advantage Over Rivals in 2nd Quarter

Short-Term Rentals

4 Takeaways From Airbnb’s Second Quarter Report

Airbnb's revenue stream wasn't as internationally diverse in the second quarter as it was pre-pandemic, but it is slowly creeping back to that level as international markets open.

Dennis Schaal | 2 years ago

4 Takeaways From Airbnb’s Second Quarter Report

Short-Term Rentals

Vacasa Eliminates 25 Sales Jobs After Hiring Binge

Property management companies such as Vacasa and others in the short-term rental sector are under pressure and have been forced to reorganize.

Dennis Schaal | 2 years ago

Vacasa Eliminates 25 Sales Jobs After Hiring Binge