Articles tagged “sadie”

Best Western Debuts Two New Boutique Hotel Brands

Best Western Debuts Two New Boutique Hotel Brands

Deanna Ting, Skift

There's been a sea change in terms of how new boutique hotel brands are named: Instead of recycling other brand names (ahem, Clarion Pointe) and looking to active adjectives (hello, Avid and Tru), we've now entered the era of brands on a first-name basis.

8 months ago