Articles tagged “rishad tobaccowala”

Futurist Tobaccowala Warns Travel Marketers to Not Be Too Data-Driven

Futurist Tobaccowala Warns Travel Marketers to Not Be Too Data-Driven

Raini Hamdi, Skift

Advertising legend Rishad Tobaccowala lashes out at an over-dependence on data, and believes so-called FAANGs must be broken up. All this simply makes his forthcoming book, Restoring the Soul of Business: Staying Human in the Age of Data, a must-read for decision makers in travel.

1 day ago

Skift Global Forum Preview: Publicis Exec Tobaccowala Says Human Connection More Important Than Ever

Skift Global Forum Preview: Publicis Exec Tobaccowala Says Human Connection More Important Than Ever

Isaac Carey, Skift

Experiences are increasingly central to travel. This means travel companies should pay special attention to long-term values like relationships, authenticity, and emotional connection while also not forgetting about the bottom line.

2 months ago