Media and PR
Futurist Tobaccowala Warns Travel Marketers to Not Be Too Data-Driven
Advertising legend Rishad Tobaccowala lashes out at an over-dependence on data, and believes so-called FAANGs must be broken up. All this simply makes his forthcoming book, Restoring the Soul of Business: Staying Human in the Age of Data, a must-read for decision makers in travel.
Raini Hamdi, Skift | 2 years ago