When Being a Budget Hotel Chain Wasn’t Enough: How Asia’s RedDoorz Risks Losing Its Focus
A new brand, Sunerra, takes RedDoorz into the midscale arena of three and four stars hotels. Not only that, it will manage these hotels. Can RedDoorz do it, or will the move dilute its focus as a budget player and eat up resources?
Raini Hamdi, Skift | 3 months ago