Articles tagged “qualtrics”

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue

Sean O'Neill, Skift

Medallia has pleased investors so far with the sales of its enterprise software for tracking customer feedback. But burnout on surveys is an industrywide problem, especially in travel. It remains an open question whether Medallia and its rival tech vendors can overcome the issue.

2 months ago

Traveler Sentiment Tracking Gets Spotlight With Medallia’s Intent to Go Public

Traveler Sentiment Tracking Gets Spotlight With Medallia’s Intent to Go Public

Sean O'Neill, Skift

Customer-experience software companies Medallia, which is planning to go public this year, and Qualtrics, which SAP has just acquired for $8 billion, are receiving cash injections that should rev up their services. That's significant news for travel businesses that depend heavily on positive customer sentiment but increasingly face customer survey fatigue.

7 months ago