Articles tagged “preferred hotels”

‘Conscious’ Travel Emerging as Yet Another Hot Luxury Trend

‘Conscious’ Travel Emerging as Yet Another Hot Luxury Trend

Deanna Ting, Skift

Do compassion and social consciousness go hand in hand with luxury travel? That's what some luxury travel executives are seeing — and hoping for.

3 months ago

Don’t Expect Hotel Companies to Stop Launching New Soft Brands Anytime Soon

Don’t Expect Hotel Companies to Stop Launching New Soft Brands Anytime Soon

Deanna Ting, Skift

Why? They make money. And they're easier to roll out than a "hard brand." (Thus, why those are "hard.")

2 years ago