Articles tagged “platforms”

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How Airlines Are (Finally) Stepping Up Their Loyalty Programs with Big Data

How Airlines Are (Finally) Stepping Up Their Loyalty Programs with Big Data

SessionM + Skift

Airlines are taking cues from sectors outside the travel industry, including dining, wellness, and retail to better target and engage with their passengers. The key to success is delivering personalized messages through the smarter and secure use of customer data, experts said.

4 weeks ago

Marriott’s Alibaba Joint Venture in China Is Part of Its Direct-Booking Strategy

Marriott’s Alibaba Joint Venture in China Is Part of Its Direct-Booking Strategy

Dennis Schaal, Skift

Marriott could do a lot worse than tying its fortunes in China to the e-commerce juggernaut Alibaba. Rest assured that this won't be the last big partnership for Marriott in the country. These are, after all, early days.

3 months ago

Every Travel Tech Company Calls Itself a Platform: Why That’s Silly

Every Travel Tech Company Calls Itself a Platform: Why That’s Silly

Sean O'Neill, Skift

Travel tech's "platformania" may be cooling off. One reason is fiercer competition, according to a new study.

3 months ago

Expedia Group: The World’s Travel Platform. Really?

Expedia Group: The World’s Travel Platform. Really?

Dennis Schaal, Skift

Expedia Group is arguably — OK, clearly — not "The World's Travel Platform." But we understand that marketing machines strive to do their thing.

9 months ago

How Alibaba-Backed Shiji Is Expanding Its Tech Sales to Hotels Outside of China

How Alibaba-Backed Shiji Is Expanding Its Tech Sales to Hotels Outside of China

Sean O'Neill, Skift

Beijing-based Shiji serves more than 47,000 hotels outside of China. This is the first time it has spoken candidly with independent English-language media about its acquisition strategy. This year its subsidiaries have won deals with MGM Resorts, Radisson, and other major brands. Reading between the lines, it has big plans in the works.

1 year ago

TripAdvisor in the Age of Platforms Tries the Full-Service Model

TripAdvisor in the Age of Platforms Tries the Full-Service Model

Luke Bujarski, Skift

TripAdvisor’s bold platform approach gives it a leg up on building deeper relationships with its customers, compared to single-use sites. On the other hand, relationships can be hard work and expensive.

2 years ago

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Free Report: The Hospitality Industry’s New Platform Paradigm

Free Report: The Hospitality Industry’s New Platform Paradigm

ALICE + Skift

"Platform" companies like Airbnb, Amazon and Uber have reinvented their respective industries by seamlessly linking together all aspects of their operations and customer experience into a single system. The lessons from this model are especially relevant in the hotel industry, where a more holistic approach can work wonders for guest satisfaction, property efficiency and revenue.

3 years ago