Articles tagged “pitbull”

Many Destinations Use Celebrities for Marketing But Pitbull Fiasco Is a Warning Sign

Many Destinations Use Celebrities for Marketing But Pitbull Fiasco Is a Warning Sign

Dan Peltier, Skift

Choosing someone like Taylor Swift to promote tourism during the height of her career is a destination marketing windfall that doesn't come around often. Many tourism boards, though, would rather be more strategic with their marketing than picking a face and hoping for the best.

2 years ago

Florida Governor Demands Tourism Chief Resign Over Secret Pitbull Deal

Florida Governor Demands Tourism Chief Resign Over Secret Pitbull Deal

Brendan Farrington, Associated Press

The deal with Pitbull has proven an embarrassment for Visit Florida, and now heads are rolling. Transparency will have to be a priority for the organization's next leader.

2 years ago

Visit Florida Survives Audit Prompted by Pitbull Partnership

Visit Florida Survives Audit Prompted by Pitbull Partnership

Andrew Sheivachman, Skift

It should still concern Floridians that Visit Florida has spent public money on performers like Pitbull, under the presupposition that such performances somehow contribute directly to increasing visitation to Florida. Meanwhile, the exact amount Visit Florida spends on its lavish events is still confidential.

3 years ago