Articles tagged “performance marketing”

Online Travel

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Will investors have patience for Trivago's multiyear effort to turn things around?

Dennis Schaal | 3 months ago

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Online Travel

Airbnb Boosts Marketing Advantage Over Rivals in 2nd Quarter

Booking Holdings and Expedia are changing their marketing strategies, a healthy development. Meanwhile, Airbnb widened its marketing edge.

Dennis Schaal | 2 years ago

Airbnb Boosts Marketing Advantage Over Rivals in 2nd Quarter

Media and PR

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

A survey of travel marketers has uncovered a fresh eagerness to experiment with new methods. But the budgets for these new ways to advertise will be slow to return to 2019 levels.

Sean O'Neill, Skift | 3 years ago

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

Online Travel

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Haixia Wang | 3 years ago

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Online Travel

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still be important despite the digital surge in consumer preferences, and in Trivago's calculations, YouTube is not a particularly effective option.

Dennis Schaal, Skift | 3 years ago

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Hotels

Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals

Airbnb is going with huge brand marketing campaigns in 2021 to take hosting mainstream. But when travel recovers and rivals turn on their performance marketing on Google, will Airbnb de-prioritizing search engine marketing come back to haunt it?

Dennis Schaal, Skift | 3 years ago

Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals