Articles tagged “ota insight”

IHG Is Changing How It Distributes Its Hotel Rates to Boost Direct Bookings

IHG Is Changing How It Distributes Its Hotel Rates to Boost Direct Bookings

Sean O'Neill, Skift

IHG represents a broader industry trend in that it's getting tougher with online travel agencies and wholesalers in the West while becoming more experimental with online travel sellers in Asia, where it needs help to grow its sales. Its use of new technologies to try to keep its strategy coordinated and to boost revenue are eye-catching.

11 months ago

Hotels Tap New Tech to Clamp Down on Rogue Rates

Hotels Tap New Tech to Clamp Down on Rogue Rates

Sean O'Neill, Skift

Hotels are hiring companies to clamp down on online travel sites displaying cheap rates against their wishes. One of those startups, Fornova, has just bought smaller rival HotelsBI to broaden its rate-detection service. The deal is partly justified by the increasing tech spending on a cat-and-mouse-game between hoteliers and providers of rogue rates.

2 years ago