Articles tagged “online marketing”

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

3 months ago

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Sean O'Neill, Skift

Sometimes it's the small financing deals that reveal cutting-edge trends in investment and technological opportunity. Curacity must hope that's true of this funding, given that its progress to date has been a slow burn in a promising sector.

1 year ago

Cruise Lines Have Trouble Marketing Because They Still Need Travel Agents

Cruise Lines Have Trouble Marketing Because They Still Need Travel Agents

Andrew Sheivachman, Skift

No cruise company has yet to develop an effective online booking and marketing platform for consumers. For now, they need travel agents to act as their de facto North American marketing and booking force.

4 years ago

New Free Report: Online Marketing and Distribution Strategies for Independent Hotels

New Free Report: Online Marketing and Distribution Strategies for Independent Hotels

Independent hotels compete in an industry that’s dominated by massive marketing budgets from chain-affiliated brands to online booking sites and Google. For independents, an online marketing and distribution strategy that integrates best practices across direct- and third-partychannel bookings, search, inventory management and guest incentives plus considerations of the mobile traveler and the social web is key to capturing and retaining guests.

4 years ago