Articles tagged “online marketing”

Media and PR

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

A survey of travel marketers has uncovered a fresh eagerness to experiment with new methods. But the budgets for these new ways to advertise will be slow to return to 2019 levels.

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

Online Travel

Travel Marketers to Favor Facebook and Instagram in 2019

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

Travel Marketers to Favor Facebook and Instagram in 2019

Business Travel

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Sometimes it's the small financing deals that reveal cutting-edge trends in investment and technological opportunity. Curacity must hope that's true of this funding, given that its progress to date has been a slow burn in a promising sector.

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Cruises

Cruise Lines Have Trouble Marketing Because They Still Need Travel Agents

No cruise company has yet to develop an effective online booking and marketing platform for consumers. For now, they need travel agents to act as their de facto North American marketing and booking force.

Cruise Lines Have Trouble Marketing Because They Still Need Travel Agents

Hotels

New Free Report: Online Marketing and Distribution Strategies for Independent Hotels

Independent hotels compete in an industry that’s dominated by massive marketing budgets from chain-affiliated brands to online booking sites and Google. For independents, an online marketing and distribution strategy that integrates best practices across direct- and third-partychannel bookings, search, inventory management and guest incentives plus considerations of the mobile traveler and the social web is key to capturing and retaining guests.

New Free Report: Online Marketing and Distribution Strategies for Independent Hotels