Sean O'Neill, Skift
Jumia is one of a few companies that deserve credit for building nascent online travel businesses in several African markets. But as Google and other tech platforms gain a continent-wide presence, they may use their pervasiveness to play kingmakers in online travel.
4 months ago
Sean O'Neill, Skift
TripAdvisor is smart to try to tap the ad budgets of cruise lines and online travel agencies with a relevant new price-comparison search tool. But many first-time cruisers may feel too overwhelmed by all of the review content given all of the complexity in booking a cruise.
5 months ago
Sean O'Neill, Skift
Uh-oh. Trivago changed its user interface again. Last time it did this, it referred fewer customers to some advertisers and prompted Booking Holdings to pull back from advertising on it. Trivago is betting that Booking won't retaliate for this new effort. Daring!
7 months ago
Raini Hamdi, Skift
All is not well with Zuji, a pioneer in the online travel space in Asia-Pacific. An ownership that is more adept at aviation than running an OTA may be an issue, but it’s clear the entry of global OTAs flush with marketing wherewithal and expertise is making it difficult for the pioneers to compete.
9 months ago
Epsilon + Skift
As the travel industry becomes increasingly infatuated with personalization, it’s become all too clear that consumers are not one-dimensional beings. Smart marketing leaders are diving deeper than surface-level segmentation of their customer-base, peeling back layer after layer to reveal the complex nature of the modern consumer.
3 years ago
Dan Peltier, Skift
Here are more reasons to prepare for mobile to imminently overtake desktop for online travel bookings, along with more signs that travel can obviously learn something from retail which far surpasses it with mobile sales.
3 years ago
LeisureLink + Skift
As power shifts toward distributors, property managers will need to embrace new technology tools to better leverage these channels while working to preserve direct bookings and repeat visits.
3 years ago
Dan Peltier, Skift
Mobile is the present and future of travel booking as desktop slowly creeps out the backdoor during the next decade. Mobile's future also doesn't necessarily mean apps, as brands devote major redesign efforts to their mobile sites for travelers weary of having too many apps.
4 years ago
Dennis Schaal, Skift
HomeAway CEO Brian Sharples doesn't underestimate Booking.com as a competitor but the reality is that Booking.com isn't the most formidable rival in vacation rentals when you consider the market country by country.
4 years ago
Marisa Garcia, Skift
Technology may not address all our air travel needs, but improvements which take the hassle out of getting there and back, with our luggage in tact, are surely welcome.
5 years ago