Articles tagged “nps”

Online Travel

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Loyal customers may love your product and service, but the goal is to get them to spread the word. Here's everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.

Angela Silva, Skift Research | 4 years ago

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Overtourism

U.S. National Park Service Still Figuring Out the Travel Industry and Overtourism

Somewhat shockingly, the U.S. National Park Service is just now getting familiarized with the travel industry even though it oversees some of the oldest and most popular attractions in the country. More parks are beginning to work with local tourism officials, and their budding symbiotic relationships are critical to the park service's future.

Dan Peltier, Skift | 7 years ago

U.S. National Park Service Still Figuring Out the Travel Industry and Overtourism