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Articles tagged “neighborhoods”

NYC & Company Shifts Focus From Tourists to Locals in New Campaign

NYC & Company Shifts Focus From Tourists to Locals in New Campaign

Samantha Shankman, Skift

With so few Americans taking full advantage of their vacation days, local travel hits the sweet spot between taking a break from reality and keeping costs low. NYC & Company is smart to target this easy-to-access "visitor" base.

2 years ago

Miami Taps Locals for New Neighborhood-Focused Ad Campaign

Miami Taps Locals for New Neighborhood-Focused Ad Campaign

Samantha Shankman, Skift

The country's smartest tourism boards are currently working on neighborhood-focused content-driven marketing campaigns. Authenticity and creativity are what will set them apart and sell the story to potential visitors.

3 years ago