Articles tagged “mobile bookings”

Travel Booking

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia

People in the West traditionally have used mobile phones as a research tool and a desktop for transactions whereas in the East, since people mostly skipped the offline era, users began directly in the digital age through mobile. Companies looking to boost mobile commerce need to create unique touchpoints and tailor their product offerings to achieve a greater sales mix.

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia

Online Travel

Expedia Winning at Mobile in Southeast Asia: New Study

A bigger chunk of online travel bookings will be made through mobile in Southeast Asia and players need to improve the user experience fast. Learn from Expedia, which has been anointed the guru of mobile in the region by a Google/Accenture study.

Expedia Winning at Mobile in Southeast Asia: New Study

Online Travel

Airfare App Hopper Enters HotelTonight Turf With Hotel Expansion

Hopper said it is on track to process about $500 million in gross bookings — a number much larger than actual revenue — this year. Its expansion into hotel bookings would bring fatter commissions and hopefully more engagement. But the company will go up against better-funded players. All bets are off.

Airfare App Hopper Enters HotelTonight Turf With Hotel Expansion

Online Travel

HotelTonight Essentially Pivots to Become Hotel Whenever

HotelTonight's pivot into a 100-day booking window is a concession that the last-minute market was too small. Yet the company's swing to profitability is remarkable.

HotelTonight Essentially Pivots to Become Hotel Whenever

Hotels

The Standard Launches a Same-Day Booking App for Independent Hotels

Even more exciting than the launch of this app is the transformative potential it could have for the participating independent hotels in terms of data sharing, loyalty program opportunities, messaging, mobile services, and so much more.

The Standard Launches a Same-Day Booking App for Independent Hotels

Online Travel

5 Charts Showing Rise of Mobile Browsing and Online Travel Transactions

Many travelers prefer mobile browsing because they don't feel constrained by app experiences that are sometimes limiting. But as Criteo's data show, mobile apps are still a powerful way to win customers and conversions if they're constructed in ways that build trust and promote simplicity.

5 Charts Showing Rise of Mobile Browsing and Online Travel Transactions

Online Travel

Mobile Will Rival Desktop for Digital Travel Research by Next Year

This is a bold projection that has a good shot at coming true, since more attention is being paid towards creating user-friendlier mobile versions of booking sites and ad dollars getting pumped into mobile makes this very believable.

Mobile Will Rival Desktop for Digital Travel Research by Next Year

Online Travel

The World Cup Led to a Surge in Mobile Bookings for Latin America

The World Cup is a perfect example of how sports fans are less likely to wait to book travel to games for fear flights, hotels and game tickets will sell out. They're likely more impulsive with making travel decisions and will often make them on the go, where mobile devices are at the ready.

The World Cup Led to a Surge in Mobile Bookings for Latin America